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Make the platform easier to use, change, and run.

Guides to enterprise web modernization, CMS governance, accessibility, conversion measurement, and reliable releases.

Explore 13 insights

Inside this collection

A web platform is a publishing system, a customer journey, and an operating responsibility. Explore how to modernize it in useful increments, connect measurement to delivery decisions, and give content teams a maintainable foundation. The collection covers CMS workflows, accessible interactions, release readiness, and the work that keeps a platform healthy after launch.

Questions worth working through

  • What should we modernize first?
  • Can teams publish with confidence?
  • Does the whole journey work?

Build on the foundation

The library

Find your next useful read.

13 insights

Funnel evidence converging into a small set of buildable conversion experiments
Enterprise webGuide

Use AI Workflows to Find CRO Work Worth Shipping

7 min read
Software release translated into clear operating context for business teams
Enterprise webGuide

Write Web Release Notes for Operators, Not Archives

7 min read
Prepared support systems absorbing a rising wave of web traffic
Enterprise webChecklist

Plan Support Windows Before Peak Web Traffic Arrives

6 min read
Newly launched web platform surrounded by concentric monitoring systems
Enterprise webChecklist

The First 72 Hours After an Enterprise Web Launch

5 min read
Small release capsules moving steadily through validation gates
Enterprise webPerspective

Small Release Trains Beat Quarterly Launch Dramas

5 min read
Measured customer pathways revealing funnel behavior before a site redesign
Enterprise webGuide

Instrument the Funnel Before You Redesign the Site

6 min read

Put it into practice

Find the next useful platform improvement.

Connect the experience, publishing workflow, and measurement to a delivery plan your team can act on.

Discuss Your Web Platform

Explore the work behind the thinking

Enterprise Web PlatformsHigher education and enrollment